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Experiment Location:
Odisha, India
Customized SMS on fertilizer application
Odisha Ama Krushi Customization Experiment
Ama Krushi livestock speaker phone nudge
Automated Ratings at the end of Advisory Messages A/B Test
Impact of heads-up SMS on call pickup and listening
Fewer and revised recommendations
Simplified, targeted messages to promote flood-tolerant seeds
Inbound engagement: reminder and instructional messages